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Now showing items 1-7 of 7
College students ethical perceptions on buying counterfeit products
(University of Missouri--Columbia, 2008)
This study was designed to investigate the ethical purchasing behavior of college students with regards to purchasing counterfeit merchandise. Students from several different majors were surveyed and compared. TAM majors ...
Female consumers' purchase intention of fair trade textile and clothing handicrafts: the roles of a geographical indication and fair trade knowledge in a brand equity model
(University of Missouri--Columbia, 2021)
The study investigated the effect of Geographical Indication (GI) certification and fair trade knowledge (FTK) on U.S. female consumers' perceived brand equity and purchase intention of fair trade (FT) textile and clothing ...
Creation of brand equity in the Chinese clothing market
(University of Missouri--Columbia, 2006)
This study explores the relationship between 15 selected marketing activities and the creation of brand equity in the Chinese clothing market. The brand equity creation model from Yoo, Donthu and Lee's study (2000) was ...
Explaining consumers' channel-switching behavior using the theory of planned behavior
(University of Missouri--Columbia, 2008)
The study was exploratory and examined channel-switching behavior using Theory of Planned Behavior in three retail channels (i.e. brick-and-mortar stores, catalogs, and the Internet). The theory assumes that individual ...
The relationships between foreign buyers' mediated power and Bangladeshi suppliers' psychologically defensive workplace behavior
(University of Missouri--Columbia, 2018)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] The study examined the relationships between the mediated social power of buyers from developed countries and the psychologically defensive workplace ...
Competition or cooperation? : a study of the relationship between import penetration and the operation of the U.S. textile and apparel industries from 2002 to 2008
(University of Missouri--Columbia, 2011)
In response to rising imports and globalization, the U.S. textile and apparel industries respectively adopted various restructuring strategies in recent years which fundamentally changed the way the two industries operate ...
Impact of knowledge management capability on supply chain agility and disruption mitigation performance of U.S. fashion retailers
(University of Missouri--Columbia, 2022)
The fashion retail supply chain is one of the most severely affected areas during the global pandemic, and effective mitigation of this sudden disruption is of utmost importance. However, little research has been conducted ...